The California Outdoor Recreation Partnership is a non-profit organization dedicated to the promotion and sustainability of the Outdoor Recreation industry and its role in the state of California. Their mission is to empower a voice for the outdoor recreation industry to shape policy, support investments, and engage an inclusive community of outdoor participants in California around the benefits of outdoor recreation.
We were excited to help them tell the story of the role that recreation plays in California’s economy and how stakeholders can get and stay involved. To do that, we focused on a simple but clear message about who the organization is and clear conversion funnels to help focus participation in the form of growing membership or by signing up to receive more information and stay updated via email marketing.
We think it turned out to be a beautiful site that highlights much of the natural beauty that California has to offer and helps tell the story of how important outdoor recreation is to the state. Check it out and let us know what you think!
Visit the site at www.californiaoutdoor.org
